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Founded by Curt Allen in 2011, Aptitude Sports is an active-wear company based in Madisonville, LA USA. CEO Allen chose the name of his company to embody what athletes on every level share; the "aptitude" they are born with. Aptitude Sports strives to fulfill this vision by encouraging athletes to develop their aptitude for any sport through a combination of hard work and perseverance, along with physical and mental stamina.

The “Aptitude Trident” logo, developed by Allen, was inspired by the Fleur de Lis to represent his home state of Louisiana, along with three arrows to symbolize personal growth in all directions. The arrows represent individual focus, accountability, and determination necessary to achieve personal success.

Will McCaleb joined the privately held company as partner and president of Aptitude Sports LLC in 2011. As the company develops and grows, Allen and McCaleb are committed to staying true to their mission to encourage and outfit an athlete in a way that enables him or her to reach their highest potential. Aptitude Sports represents what every athlete strives to be, and what they can become.

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The mission of Aptitude Sports is to encourage and outfit an athlete in a way that enables him or her to reach their highest potential.
Aptitude Sports represents what every athlete strives to be, and what they can become.